Pricing custom work well is a strategic advantage
How good is your business at pricing custom work? If you don’t have a way of pricing custom work that consistently accounts for your costs and labor, how do you know if you’re making any profit on...
View ArticleEven black cats need a reason why
I didn’t do a Friday the 13th promo yesterday. Did you? In my case, I didn’t get a promo out despite a monthly reminder on my calendar. Yes, every month a week or so before the 13th, a recurring...
View ArticleAccelerated change redefines your market
Last month, Harvard Business Review’s Brad Power wrote a short piece about something software people have known for years, even if they ignore it: The rate of change is accelerating....
View ArticleEarning return business
When you make client service decisions, do you weigh the cost of losing the client in your decision? I’m talking about the hard cost of losing that client, not the often fuzzy, sometimes made up, and...
View ArticleWhat are your compelling reasons?
This past week, I’ve had several conversations revolving around why people don’t buy, why people stop buying, how we can get them to use what they bought and how we can get them to switch to our...
View ArticleBig Data, Small Business
Last week, we talked about questions. Questions tend to produce answers and more questions, which can result in a pile of stuff that overwhelms a small business. As a business and client base scales,...
View ArticleDoes your business reality match theirs?
If you happen to pay attention to any of the business turnaround reality shows on TV (I see them on rare occasions), you’ll know that the pattern is the same for most of them – regardless of the type...
View ArticleFocused on the holiday, now or the future?
It’s that time of year when business owners are pulled in many directions. The end of the calendar year has a way of doing that. Some of us are focused on the year we’ve had, some on this month’s...
View ArticleDefending your business
Business is not easy and we (business owners) make it harder by making what will later seem like silly mistakes. Hopefully, we learn lessons from those mistakes, much less a bit more often. That isn’t...
View ArticleThe Pace of Change
If things have seemed a bit frenetic in your business lately, you’re not alone. Many markets are experiencing a rapid rate of change – and in fact, the rate of change is accelerating. As a result,...
View ArticleThe premium price lesson taught by craft beer
The craft beer explosion in the US over the last 5 to 10 years is a great lesson in premium price / premium product / premium services and customer ascension. So what is the big lesson to learn from...
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Went to the gym once. Didn’t work.
You’ve probably heard about things that didn’t work in someone else’s business. The story probably included an assertion that whatever isn’t working for someone else also wouldn’t so won’t work in...
View ArticleDilation, blindness, and the value delivered
“You could go blind, you know.“ My eye doctor said that. He’d barely stopped exhaling the words “Your eyes look great, they’re as healthy as they could be.” So what’s this blind thing about? Maybe he...
View ArticleSmall Business Scorecard
I’ve long focused on helping businesses one on one, by choice. From time to time, I’ve considered mechanisms (other than my writing) that provide help in a group setting. Ideally, this would let me...
View ArticleLeg wrestling with fire ants
If you’ve ever leg wrestled, you know it can be fun (among other things), but only under the right circumstances. You’d never want to do it on a nest of fire ants. Their bites would hurt far worse...
View ArticleBy: Tweets that mention A number youâ??d care about | Business is Personal...
[…] This post was mentioned on Twitter by Mark Riffey, Alltop Marketing. Alltop Marketing said: A number youâ??d care about http://bit.ly/gkDJwH […]
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